25+ Years of COMMUNICATIONS, GROWTH & OUTREACH CONSULTANCY
ABOUT
Samer M. Renno is an international public affairs and strategic communication professional with over 25 years of experience. He is a senior practitioner in the field, with a strong background in operations and people management, communications and writing skills, change management, strategic planning and project execution, business development, budgeting, and leadership development. Samer has an in-depth understanding of public affairs and strategic communication and a successful track record in building partnerships and driving innovation and creativity.
Samer recently served as an independent consultant in the role of Executive Vice President for a global Public Relations firm with headquarters in New York, in charge of expanding the Agency’s services internationally.
Prior to his last remit, he founded and managed for over 18 years a Strategic Communication and Public Affairs firm. The Agency achieved steady growth and successfully developed a strong reputation in the region as a One-Stop-Shop for strategic and innovative communication services. The Agency succeeded in winning the trust and business of remarkable brands, among them: Facebook (MENA), PepsiCo International, Emirates Airlines, Amlak Finance, Intel, Visa, IBM (North Africa), Neutrogena, J&J, IDAL, to name a few. His interest in technology paved the way for the successful management of numerous Tech giants’ accounts, which in turn resulted in the signing of a Licensed Partnership Agreement with a global Tech-focused PR agency (Text100).
Over the past five years, Samer expanded his reach as a Strategic Communications and Public Affairs consultant, providing extensive advice, strategies, and project management services to high-profile international clients in the airline, telecommunications, and government sectors. His recent work centered on supporting change management and transformation programs with Strategic Communication, Public Affairs, Public Policy, Outreach Strategies, Crisis & Risk Management, Internal Communication, Digital Media, in addition to knowledge transfer and training of senior executives.
Samer started his career in the early 1990s as a journalist, working on assignments in major tension areas across the world, especially in the Middle East. His journalism stint shifted in the latter years to writing about business and new technology stories, paving the way for his entry into the Public Relations discipline. Due to his journalism experience, he succeeded in utilizing his passion for writing to lead the publishing department of a leading creative agency, where he was in charge of managing the inflight magazines for several global airlines, in addition to automobile magazines, and a number of duty-free publications.
In addition to Samer's extensive experience in public relations/communications/public affairs, journalism plays a key role in his overall career achievements and allowed him to launch a business magazine, focusing on Aviation, Motoring, Maritime, and Rail.
Thought Leadershhip
